DIOR Women Summer Collection
Retail Interactive Experience
A WeChat Mini Program created for Dior Women’s Spring/Summer campaign, supporting in-store content creation and social sharing.
Read moreThe Grown-up Me
Hi, I’m Meredith. M works too.
I spent nine years in Shanghai designing how brands meet people: seasonal installations, retail activations, digital campaign experiences for Dior and Givenchy, and localized iOS 16 assets for Apple. At MK Illumination, I led a four-person design team.
Moving between 3D, graphic design, video, and motion taught me that a brand is never one asset. It’s every touchpoint, and each one has to carry the same idea.
Now I’m in Seattle, pursuing a Master of Communication in Digital Media (marketing concentration) at the University of Washington, and exploring opportunities in creative direction and brand strategy.
Retail Interactive Experience
A WeChat Mini Program created for Dior Women’s Spring/Summer campaign, supporting in-store content creation and social sharing.
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Retail Interactive Experience
An in-store tablet game for Dior Baby’s Summer collection, designed to keep younger visitors engaged through playful interaction.
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Retail Activation
A QR-based lucky-draw activation connecting a Dior outdoor installation with a digital interaction and physical reward.
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Inclusive Retail Experience Design
Created as a Human-Centered Design final project, this team concept explores AI styling, fitting-room planning, and friend feedback for gender-diverse shoppers.
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Brand Campaign Strategy
Created as an Advanced Marketing final project, this campaign explores how Nordstrom could reconnect with younger shoppers through AI styling, immersive retail, and loyalty strategy.
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Brand Film Concept & Visual Storytelling
Created as a Brand Values & Creativity final project, this team concept transforms financial empowerment into an emotional story of ownership, opportunity, and community progress.
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Retail Environment Experience
A large-scale light installation for Taikoo Li Chengdu, using suspended cloud forms to shape a nighttime retail environment.
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Seasonal Retail Experience
A seasonal installation for Xintiandi Shanghai, using minimal illuminated forms to create a quiet winter setting.
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Retail & Public Space Activation
A multi-location light installation series developed at MK Illumination for retail and public spaces.
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Visual Communication
A collection of campaign visuals including key visuals, event graphics, and promotional materials, supporting brand storytelling across retail and marketing contexts.
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Editorial & Brand Materials
Designed annual publications and printed materials at MK Illumination, organizing brand information into structured editorial layouts.
Read moreBrand & Campaign Content
Developed visual and motion content for brand campaigns, including annual films that communicate brand identity and project highlights.
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Ecolean
B2B Sustainability Communication
A digital content ecosystem that makes sustainable packaging clear, structured, and relevant to B2B decision-makers.
Read moreWaste2Wear
Sustainable Fashion Brand Refresh
A fashion-forward content direction for a B2B sustainable fashion brand, supported by AI-generated campaign visuals.
Read moreRichard Mille
Luxury Content Localization
Adapting global luxury content for Chinese social platforms while protecting Richard Mille’s premium brand image.
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