Overview
Ecolean is a B2B sustainable packaging brand. This project built a digital content ecosystem across a landing page, WeChat content, motion, and product video to make sustainability messaging clear, structured, and relevant to business decision-makers.
The Approach
The content system separates detailed product education from lighter social communication. The landing page explains the packaging value proposition, while WeChat and motion assets support repeat touchpoints with clearer visual cues.
Information is organized through hierarchy, product imagery, and concise messaging so technical sustainability claims feel easier to scan and understand.
My Role
Led design direction and produced key visual content, including composited imagery, motion graphics, and product video across the landing page and WeChat campaigns.
Key Focus
Clarifying sustainability for B2B audiences
Structuring content across digital channels
Producing visuals for product communication
Content System
Three connected surfaces, each tuned to a different communication need.
Structured product education and conversion path.
Product storytelling and campaign updates tailored for the platform.
Created polished digital visuals from limited source assets through compositing and retouching.