Overview
Developed for Xintiandi Shanghai, this Christmas installation used minimal illuminated forms to create a calm winter setting within a busy retail courtyard.
The Approach
Inspired by a quiet white Christmas, the installation uses light and minimal forms to create a calm seasonal atmosphere.
The forms integrate seamlessly into the surrounding retail space, a seasonal layer rather than a competing centerpiece.
My Role
Led concept and visual design, turning seasonal themes into spatial installation concepts and supporting on-site execution from production to delivery.
Key Focus
Turning seasonal themes into spatial design
Creating atmosphere through minimal forms and light
Adapting holiday atmosphere to retail space
On-site Moments
The on-site moments show how the installation sits within the courtyard, adding a soft seasonal layer to the retail environment.
