Overview
An interactive maze game designed for Dior Baby’s Summer in-store experience. Children navigate three levels while the game extends interaction with the seasonal collection through playful, age-appropriate challenges.
Game Mechanic
Each level introduces a new puzzle inside a maze themed around Dior’s Summer botanical pattern. Wins unlock the next stage; mistakes prompt a quick brand-related question before the player can retry.
The reward system encourages completion while keeping the visual identity anchored in Dior’s seasonal assets and children’s collection codes.
My Role
Led UI design, motion, and interaction design, from puzzle logic and game flow to maze illustration. Collaborated with engineers on implementation across in-store tablet hardware.
Key Focus
Engaging younger visitors through play
Supporting a more relaxed family shopping experience
Adapting seasonal assets into game mechanics
Game Flow
A branching journey from home page to reward: three escalating maze levels, brand-question retries when the player stumbles, and a final QR prompt that extends the experience into continued engagement on WeChat.
