Overview
Designed for Dior Women’s Spring/Summer campaign, this WeChat Mini Program invited store visitors to create branded photos, download wallpapers, and share content through social channels.
The Approach
The experience connected the in-store campaign with user-generated content. Visitors could personalize seasonal frames and wallpapers, turning campaign assets into something they could keep and share.
The Mini Program kept the interaction simple and mobile-native, making it easy for visitors to move from retail browsing to content creation within the WeChat ecosystem.
My Role
Led UI design and motion from concept to delivery, collaborating with engineers to adapt Dior’s seasonal campaign assets into a polished WeChat Mini Program.
Key Focus
Designing user-generated content flows
Connecting in-store interaction with social sharing
Adapting campaign assets into mobile interaction
Interaction Walkthrough
A walkthrough of key interactions: photo experiences with seasonal frames, downloadable wallpapers, and content sharing within the WeChat ecosystem.