Overview
Waste2Wear is a B2B sustainable fashion brand transforming recycled plastic into clothing and accessories. This project developed a more fashion-forward digital visual direction supported by scalable AI-generated campaign visuals.
Brand Direction
The visual refresh presents sustainable products as desirable and style-driven rather than purely utilitarian.
A refined content system helps Waste2Wear show up more consistently across WeChat, Instagram, and campaign visuals while maintaining its sustainability focus.
Key Focus
Repositioning sustainability through fashion imagery
Using AI to support scalable content production
Adapting one direction across social platforms
My Role
Led design direction and produced key visual content, including composited imagery, motion graphics, and AI-generated campaign visuals across platforms.
Brand Assets
A single visual direction adapted across three channels, each tuned to native format while staying recognizably one brand.
Official account & campaign posts.
Editorial posts and fashion-forward feed.
Scalable, AI-generated campaign visuals.